Germany - The future market
We have Germany and its potential very much in our sights at the present time. Rivella is seeing two-digit sales growth here and gradually establishing a foothold as a popular, high-quality niche product. The refreshment beverage is gaining ground, particularly among the urban young. We are accompanying our development of the market with an advertising campaign featuring well-known comedian Michael Mittermeier, who is acting as Rivella ambassador.
The Rivella range in Germany:
- Rivella Original (Red)
- Rivella Light (Blue)
- Rivella with green tea extracts (Green)