Rivella is not only highly popular in its homeland of Switzerland, but further afield as well. The refreshing effect of the Swiss national beverage has been delighting other countries for decades.
Thirst-quenching Rivella has long been a staple in the retail industry in the Netherlands and Luxembourg, for instance. Rivella also has a devoted following in Eastern France and Western Austria. There is currently immense potential in neighbouring Germany, where the company is seeing two-digit annual sales gains. We intend this trend to continue: we are very keen on developing our export business on a step-by-step basis. We focus on a spectrum of product / brand contacts – comedian Michael Mittermeier in Germany is one – and media-effective campaigns in our bid to boost the Rivella profile abroad.
Our principal export markets currently are:
Established in 1953, Rivella International AG is responsible for the export business. The company also owns, protects and secures Rivella's trademark rights worldwide.
Rivella International AG
Neue Industriestrasse 10
CH-4852 Rothrist / Schweiz
Tel. +41 62 785 43 33
Fax +41 62 785 44 37