Michel – the pure fruit treat

Michel, the traditional Swiss brand, is recognised for its quality and expertise. We use only the best raw materials in our products. Whether superior-quality juices with 100% fruit juice content, finest nectars or innovative blended fruit drinks, Michel has a treat in store for every palate and every occasion – and all featuring Michel's usual fine quality. 

Michel wants its fruit producers abroad to be able to benefit from its success as a quality brand, which is why Michel Orange Premium, Michel Bodyguard and Michel Orange Passion bear the renowned Max Havelaar fair trade label.