As the saying goes: «Sportspeople drink Rivella»
Rivella's major commitment to sport and culture has always transcended the confines of mere sponsorship. It's all about meeting our social responsibility expectations. Rivella is involved in promoting enjoyment through exercise, movement and fitness – supporting active leisure in a bid to encourage a healthy lifestyle. Rivella's in-house Sports & Events department is to be seen at over 400 sporting and cultural events every year. Rivella's Sports & Events team provides organisers with financial and in-kind support; it makes materials available and offers technical services – and knows the best way to quench a thirst!
We are particularly keen on events catering for children and young people. The popular annual Rivella Family Contest fun races always involve a few thousand families bitten by the snowboarding and skiing bug. When it comes to schools, Rivella and the Swiss Alpine Club (SAC) are jointly involved in running the Rivella climbing weeks. The crowds have to be seen to be believed. The same goes for the Swiss Unihockey schools' championships.
Exercise is important and healthy, yet children and young people are increasingly leading sedentary lives and putting on weight. We therefore teamed up with the Swiss Federal Office of Sport to initiate the schule.bewegt programme, designed to encourage the participation of children in exercise and sport.
Rivella has been involved as a mentor and patron of the Swiss sports scene for years. The company's engagements have given rise to a wide range of long-term participations, including those involving Swiss Olympic, the Swiss Paralympic Committee, Swiss Ski, and the Swiss Unihockey Association. "Sportler trinken Rivella" (Sportspeople drink Rivella) was a legendary advertising slogan from the 1970s: it remains embedded in the popular imagination.